After months of anticipation, Apple has finally revealed the iPhone 7 which has controversially dumped the headphone socket.
Instead, users can plug into a Lighting port or can opt to use wireless ‘AirPod’ headphones that cost £159 in the UK and $159 in the US.
Reaction to the change has been mixed, with many people taking to Twitter to mock the price of the AirPods and how easy they could be to lose.
But others have praised the move – which Apple says took ‘courage’ – highlighting the importance of innovation to the iPhone’s enduring popularity.
Stephen Ebbett, global director of gadget insurer Protect Your Bubble said: ‘Apple aren’t averse to the odd controversial step, but the decision to remove a headphone jack port from the iPhone 7 and 7 Plus models is truly a Marmite move.
‘Regardless of your take on it, the latest iteration of Apple’s ever-popular iPhone is proof of how they’re constantly looking to innovate in an increasingly busy space.’
The iPhone 7 no longer has the 3.5mm headphone jack that has featured in all its previous models.
Phil Schiller, senior vice president of worldwide marketing at Apple said: ‘Apple EarPods are the most popular headphones in the world. Now we’re moving them to Lightning.
‘Why? Because it provides digital audio, power, and many other advantages that are simply not possible over an analogue connection.
‘The analogue headphone jack has been with us for a very long time. But the reason to move on is courage.
‘The courage to move on and do something new that betters all of us.’
The port, which was located on the bottom edge of the previous model, was ditched in order to free up more space for new internal hardware.
The move means that owners of the iPhone 7 will not be able to directly connect any headphones with a traditional 3.5mm plug.
People who have splashed out on expensive wired headphones in the past will need to use a Lightning 3.5mm adapter.
It will also be possible to use wireless Bluetooth headphones, or those that are equipped with Apple’s Lightning connector – the same connector that the technology firm uses on its charger.
However, if buyers do upgrade to headphones equipped with a Lightning jack, they won’t be able to use these with any non-Apple devices.
Another option is to use Apple’s new wireless ‘AirPods’ earphones.
These can be used with the iPhone or Apple Watch by simply opening up the supplied case and tapping ‘connect’.
The AirPods are designed to provide five hours of playback, while their charging case can last for 25 hours.
Richard Stiennon, Chief Strategy Officer at Blancco Technology Group said: ‘When it comes to Apple, people tend to follow what the company puts out.
‘I anticipate users will buy connectors to attach their older accessories when they buy the new iPhone 7.’
This article originally appeared on the Daily Mail.